BUCERIUS IP CONFERENCE 2014:
ENHANCING AND PROTECTING BRAND VALUE IN THE GLOBAL MARKETPLACE

October 2, 2014
Bucerius Law School, Hamburg, Germany


Dr. Stefan Dittmer and Dr. Burkhard Führmeyer (both DLA Piper UK LLP)
Cross-Border Brand Infringement Cases: Strategies and Procedures

The presentation puts the emphasis on effective measures against market entry of Asian and Middle-Eastern manufacturers of counterfeit goods through trade fairs. It discusses practical strategies in cross-border brand infringement cases, including the interception and seizure of counterfeit goods or parallel imports, cooperation with customs authorities and public prosecutors, actions at trade fairs, some legal background and respective case law.