BUCERIUS IP CONFERENCE 2014:
ENHANCING AND PROTECTING BRAND VALUE IN THE GLOBAL MARKETPLACE

October 2, 2014
Bucerius Law School, Hamburg, Germany


Stefan Moritz (NetNames Germany)
Technological Advancements in Online Brand Protection Tools

This presentation deals with special issues of the protection of brand value in the online world. At first, it shows how brand protection strategies can be created online. It next addresses the use of new technological tools, including web monitoring and technology. Second, it offers case examples of online infringement cases, as well as strategies to enforce against infringing content. The presentation concludes with a review of brand protection programs: successful detection, prioritization of high volume and high value cases and removal of IP infringements and counterfeits online.