BUCERIUS IP CONFERENCE 2014:
ENHANCING AND PROTECTING BRAND VALUE IN THE GLOBAL MARKETPLACE
Program Thursday, October 2, 2014
9.00 - 10.00 | Registration |
10.00 - 10.30 | Welcome |
10.30 - 11.00 | Keynote Speech: Dr. Eun-Joo Min (World Intellectual Property Organization) |
11.00 - 12.00 | SESSION I: MULTI-JURISDICTIONAL STRATEGIES FOR PROTECTING BRAND INTEGRITY Moderator: Dr. Kristoff M. Ritlewski (Bucerius IP Center; Harte-Bavendamm Rechtsanwälte) Panel: |
12.00 - 12.30 | Discussion |
12.30 - 13.30 | Lunch Break |
13.30 - 14.30 | SESSION II: CHALLENGES TO BRAND ENFORCEMENT IN EMERGING ECONOMIES Moderator: Professor Dr. Dana Beldiman (Bucerius Law School) Panel: |
14.30 - 15.00 | Discussion |
15.00 - 15.30 | Coffee Break |
15.30 - 17.00 | SESSION III: PUSHING THE BOUNDARIES OF TRADEMARK PROTECTION Moderator: Special Presentation: Stefan Moritz (NetNames Germany) Panel: Dr. Arndt Berger (eBay International AG); |
17.00 - 17.30 | Discussion |
17.30 - 19.00 | Closing Reception |