BUCERIUS IP CONFERENCE 2014:
ENHANCING AND PROTECTING BRAND VALUE IN THE GLOBAL MARKETPLACE

Program Thursday, October 2, 2014

9.00 - 10.00

Registration

10.00 - 10.30

Welcome

10.30 - 11.00

Keynote Speech: Dr. Eun-Joo Min (World Intellectual Property Organization)

11.00 - 12.00

SESSION I: MULTI-JURISDICTIONAL STRATEGIES FOR PROTECTING BRAND INTEGRITY

Moderator: Dr. Kristoff M. Ritlewski (Bucerius IP Center; Harte-Bavendamm Rechtsanwälte)

Panel:  Dr. Stefan Dittmer (DLA Piper UK LLP);  Dr. Burkhard Führmeyer (DLA Piper UK LLP);
 Dr. Leopold von Gerlach (Hogan Lovells International LLP)

12.00 - 12.30

Discussion

12.30 - 13.30

Lunch Break

13.30 - 14.30

SESSION II: CHALLENGES TO BRAND ENFORCEMENT IN EMERGING ECONOMIES

Moderator: Professor Dr. Dana Beldiman (Bucerius Law School)

Panel:  Dr. Paolo Beconcini (Carroll, Burdick & McDonough LLP); Dr. Martina Eberle (BASF SE);
 Professor Dr. Alexandra von Bismarck (Field Fisher Waterhouse LLP)

14.30 - 15.00

Discussion

15.00 - 15.30

Coffee Break

15.30 - 17.00

SESSION III: PUSHING THE BOUNDARIES OF TRADEMARK PROTECTION

Moderator:  Marianne Grabrucker (former Presiding Judge at the Federal Patent Court Munich)

Special Presentation: Stefan Moritz (NetNames Germany)

Panel: Dr. Arndt Berger (eBay International AG);  Jean-Pierre Maeder (Nestlé S.A.; Troller Hitz
Troller)
; Dr. Peter Stiefel (Daimler AG)

17.00 - 17.30

Discussion

17.30 - 19.00

Closing Reception