November 15, 2012 18:00 ( Age: 8 Years)

DLA Piper IP Lecture Series

"Perceptual Psychology and Trademark Law"

"Perceptual Psychology and Trademark Law" (in German)

November 15, 2012
18:00 - 19:30

Marianne Grabrucker (Federal Patent Court Munich)
Professor Dr. Helmut Reuter (University of Bremen)

Bucerius Law School (1.21 Moot Court)


Likelihood of confusion in Trademark Law depends on the similarity of signs. German and European courts as well as the national and European trademark offices base their assumption of similarity of signs on a long tradition of "standard rules of perception", as assumed applicable for the perspective of the average consumer. However, these assumptions are only loosely, if at all, tied to the current state of psychology. While new phenomena, e.g. the use of Internet, social media, omnipresent commercial communication, etc. consistently shape the way we perceive the world, the rules of perception used in Trademark Law seem to be outdated. Or not? Presiding judge of the 29th Senate of the Federal Patent Court, Marianne Grabrucker, will explain the legal concept of perception and its history. Following her speech, Professor Dr. Helmut Reuter from the University of Bremen will introduce the current status and debate on perception in the field of psychology.

For other questions about the event, email karsten.windler(at)law-school(dot)de